Freelance Digital Marketing Strategist
Advertising · GEO & SEO · Digital Products
Australia · New Zealand · Worldwide
Why it matters
Paid ads across all digital platforms, including Google, Meta, Pinterest, TikTok, LinkedIn, Chat GPT & more.
Channel strategy, campaign management, creative direction, tracking and measurement, ongoing optimisation and scaling. Advertising is treated as a system, not a set of campaigns.
Getting found across Google, ChatGPT and everything coming next.
Build a search presence that helps the right people find and trust your brand across Google, local search and AI-powered answer tools, which are increasingly shaping how people now discover businesses.
Turning ideas and real-world problems into useful digital products.
From early-stage concepts through to MVPs, apps and software, I help businesses explore what should be built, how it should work and how it can be brought to market — combining product thinking, technology and growth strategy.
I’ve been working with Piper on and off over the past few years. She has been an integral part of scaling my business. Love working with her!
Bonnie. G
Results
Worked with an Australian beauty brand through multiple stages of growth, managing and scaling customer acquisition across Google and Meta. The work expanded across paid media strategy, campaign structure, creative testing, product launches and profitability — helping take the business from its earlier growth stage to consistent six-figure monthly revenue.
Monthly revenue
Ad spend managed*
Working together
Developed and managed the digital advertising strategy for a New Zealand tourism business, with a focus on increasing direct online bookings while maintaining strong marketing efficiency. Through ongoing Google Ads optimisation, campaign restructuring and a broader focus on profitable acquisition, online revenue grew significantly year-on-year.
YoY revenue growth
Marketing efficiency ratio / return*
YoY growth acceleration
Built and managed the acquisition strategy for a Brisbane landscaping business, using Google Ads to generate qualified enquiries for high-value landscaping, retaining wall and construction projects. Campaign structure, targeting, conversion tracking and search strategy were continually refined around the services and locations producing genuine commercial opportunities — not simply the cheapest leads.
Enquiries in month one on $20 / day spend
Won job revenue by month 3
Net return after project, advertising and staff costs
Working with Piper has been an absolute game-changer for our business. We were a bit lost when it came to Meta and Google Ads, but she came in, took the time to really understand our goals, and put together campaigns that actually delivered results. She explains things in a way that makes sense, and she genuinely cares about the performance of our brand.
Shane. P
Years working independently
Advertising spend managed
And international markets
Early-stage to established brands
Piper was nothing short of incredible to work with. She was able to secure a sponsor for my brand within a very short time period and assisted throughout the entire process to signing the documents to seal the deal! Her communication style and responsiveness was really appreciated. I highly recommend!
Bradley. M
About
I work directly with businesses across advertising, digital strategy, search, websites and growth — no account layers, no handovers.
My experience spans more than one part of digital marketing, which means I can look at the advertising, the website, the customer journey, tracking, creative and broader strategy together rather than treating each channel in isolation.
Clients range from early-stage brands through to established multi-million-dollar companies, across Australia, New Zealand and international markets.
Contact
Advertising. Search. Web. Something interesting.
Piper Reilly — Freelance Digital Marketing Strategist
Australia · New Zealand · Worldwide
© 2026